nprbooks:Here’s a trend in new books: Publishers commonly promote them by comparing them to
nprbooks: Here’s a trend in new books: Publishers commonly promote them by comparing them to other books — and when the books are crime fiction or thrillers, and written by women, they get compared to the same books again and again and again. Those books would be Gillian Flynn’s Gone Girl and Paula Hawkins’ The Girl on the Train. Crime novelist Megan Abbott tells NPR’s Steve Inskeep, “I have talked to other crime writers that have been urged by various professional people in their life to put the word ‘girl’ in their title. It’s not necessarily an issue with the content of the book itself, but there’s this sort of shorthand that if it has ‘girl’ in the title, then I know what to expect.” The ‘Girl’ In The Title: More Than A Marketing Trend -- source link