Clearly someone thought they had a brilliant direct marketing idea - let’s send everyone a

Clearly someone thought they had a brilliant direct marketing idea - let’s send everyone a pretend 1000 euro note. Oh dear, that idea has been around for ever. It is all a bit uninspired. There is such a thing as a 1000 euro note but considering that I have never even held a 50 pound note in my hands I suspect it is going to be fairly rare. All of this to advertise a transnational money exchange. I’m not sure what the semiotics of this really are. “If you exchange money with us you too will handle this currency.” I don’t think so.  What made the whole concept even weaker was the fact that to get to this ‘clever’ marketing concept I had to open the folded A5 card - unfortunately there were two glue spots holding the note securely in place - so of course I ripped it. At first I thought this was intentional - to somehow invalidate it? But then this seemed too subtle, too clever and ultimately just annoyed me because there was no reason for doing this, or even a clever punchline it just seemed to be an expensive and massive waste of money (literally rather than just the fake stuff). Things got even weirder - turn the note over and there was 1000 US dollars.  The problem here was that it was a Franklin, i.e. a 100 dollar note that had been mocked up to match the 1000 euro presumably. Whereas a quick check confirms that there is a 1000 dollar note but it is a Cleveland. So the message gets even messier. Is 1000 euros equal to 1000 dollars? Is this currency exchange company advocating counterfeiting or perhaps they are suggesting you will get fake money if you transfer through them? It is all a bit baffling -- source link

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