Atora Suet Bullock pulled covered wagon - no date pre WWII?Rare and unusual 3D advertising, tin
Atora Suet Bullock pulled covered wagon - no date pre WWII?Rare and unusual 3D advertising, tin plate / wooden model from a grocers shop window with model bullocksIt is believed that the name “Atora” was derived from the word toro, the Spanish word for bull. This was clearly linked to the fact that suet comes from beef cattle. In fact, between 1893 and the early part of World War II, Hugon used this very fact to publicise the brand. Atora suet was transported around the country in colourfully painted wagons bearing the Atora name and pulled by six pairs of Hereford bullocks. It was known to be one of the best publicity stunts carried out by a British firm in its time - long before ‘the marketing concept’ was officially discovered! Later the wagons joined the famous Chipperfield’s Circus and took part in parades up and down the country. -- source link
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