Sometimes the sounds we don’t notice are the most influential. Without even realizing it, cons
Sometimes the sounds we don’t notice are the most influential. Without even realizing it, consumers choices are influenced by the sounds they hear, and that means there’s money in making even the most mundane sounds perfect. Car door sounds are notorious for this. It’s a little known fact that the sound that a closing car door makes influences a buyer’s opinion of the car. Deeper, heavier sounds suggest a well-made vehicle, while high-pitched rattling suggests a lemon. Of course, while these subjective assessments may have some grounding in fact, car designers have taken this to heart, and can now make even the most flimsy car seem sturdy and reliable through the magic of sound. Of course, cars aren’t the only industry that use sound to their advantage. A recent study has shown that soda can manufacturers can improve the acoustics of the pop top, which might translate to better sales. Just another example of how sound shows up in the most unexpected places. -- source link
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