thisisdisplay: Swiss-born Aldo Calabresi (1930-2004) is rarely acknowledged in contemporar
thisisdisplay:Swiss-born Aldo Calabresi (1930-2004) is rarely acknowledged in contemporary graphic design histories, yet he was a master at combining both Swiss (logical) and Italian (playful) sensibilities to his designs. Calabresi moved to Milan around 1954 and joined the legendary Studio Boggeri, before co-founding his CBC agency (Aldo Calabresi, Ezio Bonini and Umberto Capelli). This 1958 brochure for “Piú Veloci Della Strada” (More Speed on the Road) demonstrates his quest for an organized and poetic design.Bruno Monguzzi recounts the conversation he had with Antonio Boggeri when he first arrived in Milan in 1961: “… Swiss graphic design was often as perfect as any spider’s web. But often of a useless perfection. The web, he [Boggeri] stated, was useful only when broken by the entangled fly. It is so that, upon Boggeri’s instigation, began for me, the slow, long, difficult hunt, in the sterilized universe of a Swiss education, for an improbable fly. In front of me, behind very thick glasses and in the midst of a permanent buzzing, sat Aldo Calabresi who, myopic as he was—to my great admiration and envy—was a master at catching flies.” (Monguzzi, Cinquant’anni di carta 1961–2011, pp. 3-4.)Pirelli Publicity: Style and Aesthetics 1955–1967 in Codex Issue #2 -- source link
#aldo calabrese#studio boggeri