sailorfailures: Some transparent promotional images from the recent Sailor Moon x Chocola BB’s
sailorfailures:Some transparent promotional images from the recent Sailor Moon x Chocola BB’s Joma campaign. Joma is a low-calorie energy drink with the tagline “Cast a spell of happiness”, its branding and packaging themed after witches and magic; Joma read backwards means “witch” (魔女 majo). The recent collaboration places Sailor Moon herself as the spokesperson; perhaps a dose of the magical drink will unlock your inner energy just like Sailor Moon’s transformation unlocks hers?The commercials - which feature new Crystal animation - show Usagi working as an OL or “Office Lady”, but the website also references her flight attendant and nurse disguises, marketing itself squarely at working women.“月にかわってオススメよ！カラダとキレイにパワーチャージ！チョコラBBジョマ。職場で戦う美少女戦士達へ！”“In the name of the moon, I recommend this! A beautiful Power Charge for your body; Chocola BB Joma. For all the pretty guardians fighting at their workplace!” The campaign also offers prizes including a signed print of OL Usagi, a compact mirror, a kabuki brush, and QUO cards (versatile gift cards redeemable at a variety of stores). -- source link
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