Sequential Brands Group has announced an exciting multi-year collaboration between AVIA, the iconic
Sequential Brands Group has announced an exciting multi-year collaboration between AVIA, the iconic active brand, and multi- talented actress and singer, Vanessa Hudgens. The partnership will include a capsule collection co-designed by Vanessa, expected to debut in stores early Spring 2019.“We are excited to partner with Vanessa Hudgens. Her passion for fitness, cycling, training and nutrition coupled with her down-to-earth approach make her the perfect fit for the AVIA brand,” said Eddie Esses, President of Sequential’s Active Division. “We believe her tremendous star power and powerful social media presence will not only strengthen our relationships with existing customers but help us attract new customers as well.”For Hudgens, making fitness a part of her life isn’t a chore, it’s a necessity. “I’m thrilled to be working with AVIA, a brand who has always been known for its fashionable activewear and innovative technology,” says Hudgens. “I’m looking forward to working on my first ever apparel collection with an incredible active brand and can’t wait to share my new line with all of my fans and fitness enthusiasts alike.”Utilizing edgy prints, bold colors, technical fabrics and fashion-forward silhouettes, the AVIA by Vanessa Hudgens Collection will be designed with the coveted millennial consumer in mind. The collection will feature an assortment of performance based activewear, such as capris, leggings, tops and jackets, as well as athleisurewear, footwear and accessories. The line will reflect the colorful style of Vanessa and be available in department, specialty and sporting goods stores across the country as well as online and internationally. -- source link
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