acafanmom:makokitten:makokitten:Does anyone at the BBC check the blog for continuity at all?The wedd

acafanmom:makokitten:makokitten:Does anyone at the BBC check the blog for continuity at all?The wedding invitations in “The Sign of Three” put John and Mary’s wedding in mid-May. The blog puts the stag night case—which would take place shortly before the wedding—in late July.  I’d go with the May date, which means that all of the other cases on John’s blog need to be shifted back a couple of months.It’s sloppy that even after Mary said she wanted a May wedding, and with wedding invitations that place the wedding in May, the blog says it happened in July.Anyone claiming that John might have written up the cases at a later date should check out today’s update:If John was married in May, I doubt he’d be on his Sex Holiday—sorry, honeymoon—in August. I doubt Sherlock would be writing about the wedding as if it had just happened in August. Furthermore, this is the first time the correct solutions to The Mayfly Man and The Bloody Guardsman are mentioned, implying that Sherlock hadn’t solved them until this date.Conclusion: the blog fricked up, again. Case closed.The blog, to my mind, is nothing more than some manager at the BBC reading some article about ‘The New Transmedia Property’ in a trade journal and saying “We have got to get in on that action,” or however you would say that in British. Which might or might not include “get in on that action.” Seriously, though, “transmedia” is all the thing; has been, really, since the late 1990s and The Matrix, which remains one of the only franchises to ever actually do anything meaningful with it. It begins with studios wanting to milk a property for every last bit of revenue it possibly can, and that means getting audiences - fans, in this case, because it’s contingent really on an audience that cares enough to actually (in this case) read the blog, which most people simply can’t be bothered with - involved with both what happens onscreen and - critically - offscreen as well. When it’s done well, it expands on the narrative universe in a meaningful way, adding to it and - in some cases - making it so a full appreciation of the visual narrative is all but contingent on following the transmedia texts (they never go all the way, because that’s handing a lot of responsibility over to viewers who may decide that they prefer just watching stuff to having to hunt it down).In the case of The Matrix, which remains one of the better examples of this, The Animatrix OVA and ancillary video games expanded the film universe, played it out, took it in a variety of different directions, and augmented the world of the film for people who were invested enough - this is what a good transmedia project does.But, in the main - and I see John’s blog as being fully in this vein - it’s translated to executives as “have a web presence, make it tie into the show somehow.” Even here, if you have someone who’s really keyed into the narrative of the show, you can theoretically make this work (although it - of necessity, really - burned out quickly, the website associated with The Blair Witch Project was one of the best of this kind of thing. The film wasn’t really that good, it burned bright and fizzled quickly, like fads do, but for a brief time it was impressive, and the website was especially well-done). In the case of Sherlock, however, as proud as the writer of the blog seems to be of his handiwork, bless his heart, it reads like nothing so much as a guy who has been outsourced and who has access to virtually none (if any at all) of the scripts or shows or information of any kind, so he’s effectively told “do this,” and he does, but without much in the way of oversight. Or, god, I hope so, because otherwise it goes beyond cracky idea of some mid-level executive and drifts over into narrative incompetence. If it’s Hartswood that’s overseeing it, then they should be doing much, much better; I think it’s actually BBC, in which case it just reads like “all the other shows are doing it, so we should, too” without much thought or foresight. FWIW. -- source link
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