The liquid billboardCreative agency Havas Middle East has created a live swim-able billboard for Adi
The liquid billboardCreative agency Havas Middle East has created a live swim-able billboard for Adidas new swimwear line that brings forth the global issue that 32% of the women around the world feel uncomfortable swimming in public. A live feed was setup within an arena, where people could watch the swimmers in the billboard. The campaign aimed to encourage women of all shapes, ethnicities, religions and abilities” to swim, with confidence, in a very public setting. -- source link
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