Last week, I wrote about the demise of the Washington Post Express, a paper I worked at for three an
Last week, I wrote about the demise of the Washington Post Express, a paper I worked at for three and a half years, but also the free daily newspaper, a concept that picked up steam about two decades ago as a potential savior for dead trees. My roots are with these things—I worked at three.When I took the jump into purely digital pursuits in 2012, a big reason for that was because I knew this day would come, not because free dailies aren’t great—they are, and plenty of people enjoyed them over the years—but because the tide was slowly turning.But I do not regret my time in tabloid-land, because it taught me a lot about the way that readers think about news. It was focused on an equation: If you had 10 minutes to read the news of the day, given access to both a wire and a larger newspaper that your target audience isn’t reading anyway, how could you present it that maximized the amount you could learn?Sure, this required flash, and more than a little Photoshop. But it also required editing, and more than a little cleverness.Be sure to read the whole thing. -- source link
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