Little Golden Books were sold for just 25 cents in department stores, drug stores and supermarkets.
Little Golden Books were sold for just 25 cents in department stores, drug stores and supermarkets. This ad, aimed at grocery chains, illustrated how shoppers picked up the inexpensive picture books during their every day shopping.(Courtesy of Penguin Random House)A rare leaflet probably published in September 1942 to announce Simon & Schuster’s publishing of the first twelve Little Golden Books. Thank you so much to Youcef Boussaid for this document! -- source link