Typography TuesdayHans Schmoller: 100 yearsThe Complete Pelican Shakespeare, 1968.This April ma
Typography TuesdayHans Schmoller: 100 yearsThe Complete Pelican Shakespeare, 1968.This April marked 100 years since the birth of Hans Schmoller. Schmoller is best known for succeeding Jan Tschichold as Typographer at Penguin Books in 1949, progressing to Head of Production in 1956 and Director from 1960. Much like his predecessor, Schmoller had a dogmatic approach to typography. His work on The Complete Pelican Shakespeare is fine example of his constant pursuit of perfection. Schmoller was invited to speak at the Department of Typography & Graphic Communication in Spring term 1979. During these sessions he discussed the process of designing The Complete Pelican Shakespeare as well as answering student questions on technique, house style and future developments. As a result of his visit Schmoller was kind enough to donate the design archive of The Complete Pelican Shakespeare, including hand drawn and annotated specifications, layouts and paste-ups. This archive is a perfect example of pre-digital typography as well as Schmoller’s meticulous attention to detail and typographic talents. For any enquiries relating to the collections at Typography and Graphic Communication or if you would like to arrange a visit please contact Laura Weill (l.weill@reading.ac.uk), Collections Administration Assistant. -- source link
#typography tuesday#typography#book design#hans schmoller#shakespeare#penguin books