the-last-teabender:nekomcevil:mashable:Protein World’s ad campaign, which features a woman in a biki
the-last-teabender:nekomcevil:mashable:Protein World’s ad campaign, which features a woman in a bikini and various products in the company’s “weight loss collection,” asks the question: Are you beach body ready? This has sparked an online backlash in which more than 40,000 people have signed a petition calling for the removal of the ad that’s been deemed body shaming.The company has insisted there’s nothing wrong with their posters and has “absolutely no intention of removing the adverts because of a minority making a lot of noise.” CEO Arjun Seth said that the people defacing his posters are “terrorists” and that he would only take notice of the petition if it gained one million signatures. [via]“Why make your insecurities our problem?” Because you are literally making money of making women feel shitty about what they eat and how they look.HEY. Protein World. From one social media person to another.You never, ever, EVER use a corporate account to insult, defame, or criticize your visitors. I don’t care if they’re running around telling everyone that you sleep with Galapagos tortoises and drink the blood of schoolchildren to stay young. YOU DO NOT DO THAT.And if you wouldn’t do it if one person is being an unsolicited jackhole, you definitely do not do it if tens of thousands of people are commenting on you shooting yourselves in the foot with an ad campaign. I don’t care if you disagree with them and everything they stand for. I don’t CARE what you think of them as people. If you address them, you address them politely and objectively; otherwise you do not address them AT ALL. If you’re determined to let your company crash and burn with an ad campaign, at least don’t throw gasoline on the fire.This is why I get so bent up when people belittle social media from a business standpoint and think anyone’s lazy nephew can do it. Granted, comments on it making or breaking a company don’t really apply here because this runs all the way to the CEO and the company’s whole philosophy is broken.All I can say is, if you are hiring a social media person, please check what they’ve said on behalf of their other clients. Or you might get unprofessional malarkey like this. -- source link
Tumblr Blog : mashable.tumblr.com