When the began to move towards the Internet and digital television in 1997, influential British grap
When the began to move towards the Internet and digital television in 1997, influential British graphic designer decided it was time to address the logo situation, suggesting that something more uniform across all the channels and media was necessary. Until then, the BBC had a branding system that meant each department had a different logo scheme, weakening the broadcasting company’s brand enormously.The previous logo, with slanted boxes and coloured dashes, caused pixelation problems on a computer screen and also proved costly to print as a four-colour letterhead on all the BBC stationary. To fix this, Lambie-Nairn simply straightened up the boxes, removed the dashes, and changed the font to Gill Sans – a typeface which had been invented 60 years ago, meaning there were no worries of it quickly looking outdated. The whole thing cost approximately $1,800,000 USD. The logo has not been changed since and will soon become the longest used design by the BBC. -- source link
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