culturenlifestyle:Genius Campaign to Stop People From Littering UK organization Hubbub’s aim is to m
culturenlifestyle:Genius Campaign to Stop People From Littering UK organization Hubbub’s aim is to maintain the streets of London completely clean through their #neatstreets campaign. The ingenious project prompts smokers to dispose of their cigarette butts into transparent divided containers in public areas. The campaign also encourages gum chewers to play connect the dots on specifically designed boards to prevent further littering. “Our public polling discovered that a staggering 86 per cent of people think littering is a disgusting habit yet only 15 per cent of us would actually confront someone and tell them that,” the organization writes on its webpage. “This is why from May to October we’re trialling a new approach to tackling littering on Villiers Street, Westminster, using the latest thinking on behaviour change and awareness raising from around the world.” -- source link