madeleinejubileesaito:madeleinejubileesaito:Good morning to everyone who is going to troll an oil co
madeleinejubileesaito:madeleinejubileesaito:Good morning to everyone who is going to troll an oil company today The goal of bullying Big Oil companies over their climate tweets isn’t just to educate people about corporate hypocrisy. It’s to unite activists around the goal of taking away their social license to operate.Oil majors have admitted to investors that their business would be in deep trouble without broad public support. They’ve also admitted the biggest threat to maintaining social license is public anger over climate change.Oil companies could remedy this threat by winding down their fossil fuel operations, and investing heavily in renewable energy. But for the most part, they’ve chosen to combat public anger over climate change by investing in strategic communication.This consistent choice of empty climate words over meaningful climate action is why several Shell executives quit the company this week—and it’s why Heglar says social media call-outs are increasingly powerful.– from this excellent article about why greentrolling is fun but also actually very effective: Drag them.The climate case for calling out fossil fuel companies onlineTips for how to greentroll, by absolute virtuoso greentroller (and my favorite climate write) Mary Annaïse Heglar: [Wait for oil company to tweet.] Do a quick google search to find them doing the exact opposite of what they say they’re doing. So, Shell tweets about a hydro farm in China? Remind them of their risky drilling in Alaska. Copy and paste the article with the caption “this you?” And you’re done[Wait for oil company to tweet.] Remind them of their human rights abuses. It doesn’t have to have anything to do with what they actually posted, because it has everything to do with who they are. You can google an article for any of them very quickly because they are the literal worst.[Wait for oil company to tweet.] Respond with #Abolish[oilcompany].[Wait for oil company to tweet.] Respond with emojis, gifs, a quick “fuck you.”(Source: Mary’s excellent newsletter, Hot Take) -- source link
#long post#enjoy everyone#climate change