”Against Jelaousy” CampaignINSIGHT: Every porn viewer plays their game with the risk of being disco
”Against Jelaousy” CampaignINSIGHT: Every porn viewer plays their game with the risk of being discovered by its partner. Been caughted in action can cause a ridiculous scene of jealousy. For what?STRATEGY: To duplicate 35,000,000 viewers as brief asks, we suggest to take the direct way: reach our target´s couples and sex partners. Always effective “MemberGetMember” technique here is applied to activate a innovating concept that implies a strong call to action itself.COMMUNICATION PROPOSAL: Admit it , share it and you will enjoy PornHub without guilt. CONCEPT: Share You Porn. And Fight Jealousy.MEDIA MIX: Around this main idea we can develop a powerful integrated communications effort: - Using print and OOH´s media to set up concept - A viral video to context and share messages.- Social networking to activate the Call To Action. -- source link