1898 Michelin advertisement featuring Bibendum, the mascot that the company adopted in 1894. The nam
1898 Michelin advertisement featuring Bibendum, the mascot that the company adopted in 1894. The name comes from a poem by Horace, which contains the phrase “nunc est bibendum” – “now is the time to drink.” Bibendum is made of tires – tires were generally white before the 1910s. This poster says that Michelin tires “drink up” obstacles. {WHF.com} -- source link
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