Mouth (for L'Oreal)In an advertisement for a L'Oreal lipstick campaign of 1986, Penn isolated the mo

Mouth (for L'Oreal)In an advertisement for a L'Oreal lipstick campaign of 1986, Penn isolated the most relevant detail of the subject and shot it at close range (one of Penn’s go-to moves). Using a dye transfer print process, Penn developed the face in black and white and confined the vivid color to the center, displaying the full spectrum of colors in L'Oreal’s spring lipstick line in a configuration resembling a painter’s palette. Not only does this allow the potential customer to choose from an array of shades, but the application of color is essentially an abstract painting. Unconventional strokes of deep purple and vibrant yellow go outside the lines. Implicitly L'Oreal’s new product is more than just a lipstick. It’s a form of personal expression, on the brink of art. The visual point, made quickly and unforgettably, encapsulates everything that made Penn great, both as an artist and an advertiser. At this point in his career, Penn was also clearly thinking of his advertising as art. He published these prints as a limited edition for sale to contemporary art collectors. -- source link

More pics about