PlentyNYC-based design studio &Walsh has created the visual identity for Plenty, an indoor verti
PlentyNYC-based design studio &Walsh has created the visual identity for Plenty, an indoor vertical farming company that uses less space and fewer resources to grow flavorful produce. Imagine fruits and veggies replacing chips and soda. They came to &Walsh for a rebrand with two goals. The first was to convey the uniquely craveable flavor of Plenty produce. The second was to create a warmer and more approachable brand that felt accessible to all. They used a playful colour palette with a welcoming custom font that is intended to look and feel delicious. Rather than sticking to typical healthy green visual cues, they took inspiration from desirable food categories which reflects in both the identity and packaging work. -- source link
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