Today is a bit scary for me. I’ll tell you why. I’m launching a secret project I’v
Today is a bit scary for me. I’ll tell you why. I’m launching a secret project I’ve been working on for a year. It’s called Byta (@mybyta). It’s a passion project and a dream of mine. It’s my hope to create less waste. To encourage a reusable economy instead of a disposable one. Let me explain. . Early last year, I got bummed on myself for all the coffee cups I throw away. I am a writer, and need a lot of coffee to function (). I was burning through hundreds and hundreds of paper and plastic cups a year. That’s a lot of trash. Later I read a study that said some 500 billion disposable cups are thrown away every year, and only 1 in 400 coffee cups ever gets recycled. ..So my New Years resolution was to get a reusable mug that I liked. One that wasn’t too huge. That was cool and fit in my car. …but, I couldn’t find one I liked, anywhere. Not online, not at any coffee shop or store. I was bummed. I tried some stop-gap options, but wasn’t happy. . Another friend of mine said: “you know, if something doesn’t exist, and you want it, you should make it, because chances are, other people would want it to.” A light bulb went off in my head. Wow! I’m gonna try this. And so we did. . I didn’t have much money, so I couldn’t order a ton of them. But I thought I’d start small and see if people believe in this like I do. . It’s called Byta, (Bee-tuh) which is Swedish for ‘to exchange or swap’. To switch out the disposable lifestyle for a beautiful reusable one. To make a little change, a tiny bite in the big depressing world of waste. I’m really proud of how it turned out. . Oh man I hope y'all like it and want to join me in this. I’ve been using mine for four months now, and I’m not joking, it is my addiction and my baby. I feel so bummed when I forget it and have to use a paper cup. It’s actually changed the way I consume. No joke! . Anywho. I love you all. And I love this cup. Thanks for reading all this. #byta @mybyta . (Ps getting to think up designs and shapes and colors with @laurenpaul8 is the ultimate dream! Girl, finally we’re coworkers!!! Haha) . (Pps for international orders email us at hi@mybyta.com) . Photos by @coryt and @samanthamarq ❤️ -- source link