KCA BLACK BALLALICIA KEYS X KCAKeep a Child Alive (KCA) is a non-profit organization founded by Alic
KCA BLACK BALLALICIA KEYS X KCAKeep a Child Alive (KCA) is a non-profit organization founded by Alicia Keys and Leigh Blake. KCA’s mission is to realize the end of AIDS for children and families by combating the physical, social and economic impacts of HIV in Africa and India.We worked in closed collaboration with KCA’s Creative Director, Earle Sebastian and Production Designer Edu Monteagudo, to conceive the theme and develop a true 360 branding project for their 12th fundraising Black Ball event that took place at Hammerstein Ballroom, NYC.Our project included a rethinking of the event’s voice, creating the identity system, print invitations and materials, supervising video and animation, conceiving art direction and decor of the entire gala; rigorously considering every guests touchpoint: from lobby to cocktail area to dinning area and beyond. We also designed the package for an exclusive Thienot champagne specially custom made for the Black Ball. -- source link
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