scienceofeds:This.joseejohnston.files.wordpress.com/2014/10/cairns-and-johnston-2015-choosin

scienceofeds:This.https://joseejohnston.files.wordpress.com/2014/10/cairns-and-johnston-2015-choosing-health-embodied-neoliberalism-postfeminism-and-the-do-diet.pdf“In this article, we use a feminist analytic lens tochart a contemporary food discourse that we call the do-diet—a healthy eating discoursethat reframes dietary restrictions as positive choices, while maintaining anemphasis on body discipline, expert knowledge, and self-control. Our understandingof the do-diet is empirically grounded in an extensive discourse analysis of interviewsand focus groups with women, as well as healthy eating blogs, magazines, andnewspaper columns. … Framed as an empowering discourse of choosing health, the do-diethas an explicit anti-diet message. At the same time, our analysis reveals how thepleasure of choosing health requires informed, disciplined, and carefully monitoredfood choices. While the specific language of the “do-diet” was unique to Chatelaine,the do-diet discourse of healthy eating was pervasive throughout our data. Womenarticulated a vision of healthy eating that emphasized choice over restriction, while alsodescribing how everyday eating involved considerable effort and control. More specifically,women engage in a balancing act to distance themselves from the two extremesof this tension; they work to avoid being seen as an out-of-control eater on the onehand, or as a controlling “health nut” on the other. We describe this process ascalibration—a practice wherein women actively manage their relationship to theextremes of self-control and consumer indulgence in an effort to perform acceptablemiddle-class femininities.”  -- source link

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