rodeo-adv-labs: It’s Monday and we’re back! Actually, @jennhines3 is on vacation, @ridemagnetic is i
rodeo-adv-labs: It’s Monday and we’re back! Actually, @jennhines3 is on vacation, @ridemagnetic is in the process of moving back to Denver to build our wheels locally, Soren works remotely so he isn’t here anyway, and @dropbarsondirt doesn’t start until Thursday (woot!)… I guess that means that today I can speak first person. It was great to spend a couple of days off the grams and go get a monster ride in. I found it very profoundly cool to step out of the digital and get back into the hills. I noticed today that about 1,000 new people joined us on Instagram over the last week. (Wow, thank you!) I’m guessing that a lot of new people saw maybe a cool photo gallery of one of our bikes in the “discover” section and decided to follow? That makes me super excited because bikes are our stock and trade but if a bunch of people are new then I want to pause and say something about the culture I want Rodeo to and what you will see if you follow us: I want Rodeo to be as much about riding bikes as it is about making and selling them. It is a fact of social media that beautiful bike builds rack up followers more than any other type of photo. I get it. Bikes are rad! But it pains me personally to see the object elevated beyond the use of the object. Bikes are not just art. Bikes are transport devices for self discovery, friendship, and yes adventure. Even if it means growing slower and getting less attention I want to make sure that Rodeo has a balanced mix of objects, places, and stories in our gallery and on our website. We’re not here to get big. We’re not here to take over. We’re here to try to tell a true story of how we find beauty in the sport. The industry needs a bunch of big companies and little companies that do it because they love it. I want Rodeo to be just one of many. If you read all the way down thus far then thanks for indulging me. We will now resume our feed full of baby farm animals, pop culture spoofs, bad idea rides, experimenting, making new stuff, and yes… rad bikes. ✌- Stephen #rideexplorecreate https://www.instagram.com/p/BphkhuulTUh/?utm_source=ig_tumblr_share&igshid=1a0b36ngoimrm -- source link