junkfoodcinemas:Dredd (2012)The Raid, which had a similar scenario, got a sequel (and a darn good on

junkfoodcinemas:Dredd (2012)The Raid, which had a similar scenario, got a sequel (and a darn good one at that), so why can’t Dredd?  Simple answer:: Dredd bombed at the box office, barely making back its budget.  In studio parlance that means it lost money, and that means no sequel.“But wait!” you say.   “Dredd is a comic book movie, and those are usually popular at the box office, especially if well done (and Dredd is a good film).  So how did it fail?”Because the studio did not know how to market the film.  Judge Dredd the character is not well known outside of the UK.  And most people on this side of the pond only know about him from the dreadful (pardon the pun) Sylvester Stallone film, Judge Dredd.The studio marketing for Dredd needed to make an effort to A) educate the general public about Judge Dredd and his world; and B) make it abundantly clear that this film was in no way, shape or form connected to the Stallone version.They failed miserably.   Dredd had little audience awareness, even among comic book fans in the UK where he’s been a popular character for 40 years.  As for the general audience, they had no idea this film was being released, much less what it was about.  It was just something that showed up in the cinemas one day.Added to the woes of the film was that it was in 3-D, and the studio wanted it shown only in 3-D.  They severely limited the 2-D prints available to theaters, which also hurt its performance with audiences.Karl Urban, who starred as Judge Dredd, was very critical of the marketing campaign, stating “Dredd represents a failure in marketing, not filmmaking.”The film did much better in home video, especially when there was a rumor in the UK that great DVD/BluRay sales would convince the studio to make a sequel.  And Karl Urban has stated numerous times that he’s game for a sequel, and that there have been talks on-and-off for the last few years.However, the last time there was any serious discussion about a continuation of Dredd it was envisioned as a television series, perhaps for one of the streaming services like Netflix or Amazon.Last time I checked, Karl Urban was already working on a television series for Amazon.  A comic book adaptation called The Boys.  You may have heard about it.  It looks like he’s going to be doing that for awhile, so if there are plans for more Judge Dredd they’re on someone’s back burner.But we can still hope!  Meanwhile, pop Dredd in the player, or queue it up on whatever streamer you utilize, and watch it again.  And if you’ve got friends who’ve never seen it have them give it a go.  A growing, dedicated fan base is the key to getting Judge Dredd and Mega-City One back on the screen. -- source link

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