Madame X and Milk ChocolateMost of our posts about the NYAM collection are about the contents of med

Madame X and Milk ChocolateMost of our posts about the NYAM collection are about the contents of medical theses, but sometimes the containers are pretty neat too.  While we were processing some bound volumes dated 1889-1899, we found that their leather outer spines had become detached, revealing the backing paper. Discoveries like this are fairly common, as bookbinders in the past frequently made use of waste paper in parts of the binding that were expected to remain covered. Here are some of the more interesting bindings we found. They are all newspaper advertisements from the first two decades of the 20th century, and likely all came from Parisian paper L’Illustration. Respectively, they advertise (1) Phosphatine Falières, a dietary phosphate supplement for children, (2) an unknown gastrointestinal panacea sold by “Madame X,” (3) the “Carthusian Treatment” for gout, arthritis, and rheumatism, and (4) Chocolat Vinay lacté, a vintage brand of milk chocolate. For more about dubious pharmaceutical advertising in the early 20th century (and that mysterious, omnipresent “Madame X”), see our previous post from February 18th, 2018. -- source link
Tumblr Blog : unchsl.tumblr.com

More pics about