takeovertime: A.N OTHER | SocioDesignA.N. OTHER was founded on a simple premise—to make luxury, hig
takeovertime: A.N OTHER | SocioDesignA.N. OTHER was founded on a simple premise—to make luxury, high-end fine fragrances affordable and accessible to all. To create something truly special they had to break every rule in the book, starting with providing its perfumers with unlimited budget and unrestricted creative freedom.What peaked our interest in A.N. OTHER was undoubtedly its packaging design. Conceived by London-based agency SocioDesign, it starts with a clean and suitably simple logo, and extends to the labelling on the fragrance bottles—a fluid continuity that results in an effortless design. The grey boxing is understated and without any ornamentation whatsoever—featuring the brand name only. -- source link