{I’ve documented the design Club Monaco’s stores before, but I came across this article over at One
{I’ve documented the design Club Monaco’s stores before, but I came across this article over at One King’s Lane and thought I’d share again. The traditional architecture mixed with beautiful vignettes and clothes is such a classic mix.} The goods are displayed in innovative ways against a vibrant contrast of vintage furniture and contemporary art. We found shoes displayed on a marble-top table with cabriole legs, jewelry draped across milk-glass cake stands, camisoles hung below a gallery wall—all in a striking old building in one of the Manhattan’s most happening neighborhoods. The new look is rolling out across the company’s other stores, each with a site-specific theme. James Mills, Club Monaco’s senior vice president of global store experience, let us in on what went into their design rethink. “We used the global flagship as our ‘laboratory.’ The in-house design team spent two years developing, creating, and curating every detail of this unique retail space. The team really put their hearts into every aspect of the design, taking chances on new materials, colors, vintage furniture and fixtures. We wanted to create a warm, residential, cozy environment that was comfortable. The flagship bridges fashion and urban life by housing two shops-within-a-shop: Toby Estates Coffee, a beloved Williamsburg café, and the Strand, Manhattan’s iconic bookshop. They’ll add an authentic New York experience filtered through a unique shopping environment.” “We really look at each store’s building to ‘tell’ us what to do. We did a lot of restoration on the flagship. The columns were restored, and the plaster molding. The materials were all of the period, from plaster to marble to the tin ceilings. The main floor is many shades of white with different finishes. It evokes the timeless luxury of the Gilded Age department stores and shops that once lined the streets of the Flatiron District. The nostalgia creates a more intimate relationship with a customer.” -- source link
#interiors#interior design#design#new york#club monaco#retail design#retail interiors#traditional design#traditional interiors