Cesare De Trey, René-Alfred Chauvot, watch Reverso, 1931. Produced until today via Jaeger-LeCoultre.
Cesare De Trey, René-Alfred Chauvot, watch Reverso, 1931. Produced until today via Jaeger-LeCoultre. 1 | mens watch, gold, first edition 2 | Design drawing by Alfred Chauvot 3 | In contrast with the dial, the reverse is rich of color and shape, engraved pink-gold bridges shot through with blue screws, red rubies and brass and steel mechanicals 4-6 | Newspaper ads, 1932-43 8 | Classic Reverso According to the late Cesar De Trey, the idea of Reverso originated from a challenge by an unnamed Polo player in 1930, when the player allegedly shown Cesar his watch with a broken glass (no sapphire crystal then) after a Polo game in India. De Trey entrusted the work to a French engineer Alfred Chauvot, who started work almost immediately and March 1931, supposedly under the instruction of Cesar De Trey, Chauvot applied for the patent of “a watch capable of sliding into its base and of turning completely on its axis”.De Trey then “bought” the Reverso patent from A. Chauvot in July 1931, before the patent was actually deposited, and by November Cesar De Trey has together with business partner Jacques David LeCoultre (both were close business associates even prior to this) established the company, “Specialites Horlogeres”. In 1933, de Trey “sold” the patent apparently with Jaeger’s blessings. It officially became Jaeger-LeCoultre in 1937. Story in deutsch: handelszeitung. Photos: Jaeger, ninanet.net watchtime.net -- source link
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