Wilhelm Deffke, designing logos, 1910-1920s. Work: 1 Argus 2+3 Hansa & Brandenburgische 4 J.A. H

Wilhelm Deffke, designing logos, 1910-1920s. Work: 1 Argus 2+3 Hansa & Brandenburgische 4 J.A. Henkels, Zwilling 5 Altona A.D. Elbe 6 Frisch-Fromm-Froh-Frei.The modern corporate logo was born in Germany shortly after the turn of the twentieth century, the descendent of burgher crests, coats of arms, trade and factory marks. In the 1920s members of the Bauhaus and the Ring Neuer Werbegestalter were given credit for inventing the reductive trademark, but this modern method actually began well over a decade earlier. Official German government registry books from the early 1900s were full of trademarks, Schutzmarken, by Peter Behrens (the father of corporate design for AEG), Lucian Bernhard, F.H. Ehmcke, Konrad Jochheim, Carl Schulpig and Valetin Zietara. One of the most prolific of these mark makers is barely recognized in design histories today, except for the occasional footnote. His name is Friedrich Wilhelm Heinrich Deffke(1887-1950), cofounder with Carl Ernst Hinkefuss of Wilhelmwerk in Berlin. Read more from Steven Heller.Exhibition Museum Folkwang, Essen: 28.09.13 - 01/2014 -- source link

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