“MY INITIAL THOUGHT ON WHAT A TITLE CAN DO WAS TO SET MOOD AND THE PRIME UNDERLYING CORE OF TH

“MY INITIAL THOUGHT ON WHAT A TITLE CAN DO WAS TO SET MOOD AND THE PRIME UNDERLYING CORE OF THE FILM’S STORY, TO EXPRESS IT IN SOME METAPHORICAL WAY.I SAW THE TITLE AS A WAY OF CONDITIONING THE AUDIENCE, SO THAT WHEN THE FILM ACTUALLY BEGAN, VIEWERS WOULD ALREADY HAVE AN EMOTIONAL RESONANCE WITH IT.”- SAUL BASS -- source link
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