smithsonian:A story “Mad Men” overlooked: Caroline R. Jones, whospearheaded advertising that changed
smithsonian:A story “Mad Men” overlooked: Caroline R. Jones, whospearheaded advertising that changed how Americans thought about some of theworld’s most popular brands.Jones built a trailblazing career as an advertisingexecutive, starting as a copywriter in the early 1960s and eventually foundingmultiple firms. Her clients included American Express, the National UrbanLeague and Kentucky Fried Chicken (her agency developed the slogan “We DoChicken Right!”).Throughout her career, Jones struggled against theassumption that her ads should only address African American consumers. Manytimes her targeted ad campaigns were so successful that companies used them fornational work—but, in one case, replaced African American figures with whitemodels.Jonesdied in 2001, but her story lives on through items of hers at our National Museum of American History. More about her life on their blog. -- source link
#caroline jones#women's history#herstory#whm#whm2017#black women#black excellence