Humble Oil Predicts its Own Role in Climate Change In a 1962 issue of Life magazine, a real ad for H
Humble Oil Predicts its Own Role in Climate Change In a 1962 issue of Life magazine, a real ad for Humble Oil—later to become ExxonMobil—touted “EACH DAY HUMBLE SUPPLIES ENOUGH ENERGY TO MELT 7 MILLION TONS OF GLACIER!” Given the reality of anthropogenic climate change and the evidence of our melting arctic, the ad appears as a painfully ironic forecast. It, along with a series of other ads, was released at a time when Humble Oil, founded in 1911, was on its way to becoming the major multinational corporation we know it as today. Two years earlier, Humble merged with Esso, Carter and a handful of other regional oil companies. The consolidation allowed the new Humble company to reduce duplication and costs and to coordinate all of its domestic activities more effectively. As a result, the Humble workforce dropped by a quarter in the first five years after the merger, while its profits doubled. The 1962 ad campaign was a way to tout Humble’s capabilities and national dominance. -- source link
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