The Power of Editorial Design - Designz By Jamz: Designz By Jamz’ creative director, in a

The Power of Editorial Design - Designz By Jamz: Designz By Jamz’ creative director, in a February 2013 post, talks about the power of editorial design and how articles can be enhanced to no end through its implementation: ‘Graphic design holds an important role in any newspaper and magazine company. It is the graphic designer’s job to realise that a proper understanding of the typography, layouts, grids and composition and specific arrangements of these various elements may convey the desired message in a different way. Both newspaper and magazine designs should aim at achieving clarity, easy navigation and pace while accommodating the arrangement of text and photography. As more and more information is posted online, on news sites, editorial design can be influenced by the internet. When people read news stories online or on their iPad, they are provided with a small introduction, so that they can get an idea that what is the story about. Once you click on the chosen article, it will open to the complete story, including imagery — a creative interactive design, rather than static design — many of which magazine and newspaper companies are beginning to utilise quite cleverly. In the end, it can be stated that editorial designs are used by the newspapers and magazines for the arrangement of the various elements combined in a specific way to convey, enhance and achieve the intended message for the readers in a effective and efficient manner.’ - Jamie, Designz By Jamz To read the article in full, or to see what else Designz By Jamz have been discussing, click here. -- source link
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