Call of the Mall, by Paco Underhill, 2005Why We Buy, by Paco Underhill, 2011; audiobook read by Mike
Call of the Mall, by Paco Underhill, 2005Why We Buy, by Paco Underhill, 2011; audiobook read by Mike ChamberlainThe first book is something which is rapidly becoming a historical artefact; online shopping and economic changes I think have changed malls and shopping in general quite considerably; hence my reading the second book after the first. Both are engaging and interesting, highlighing things that affect our behaviour as shoppers. I like the section in ‘Why We Buy’ about older shoppers being slower, and that most shops are not designed to accomodate this - but that relatively simple changes can increase sales from both them and younger groups. The thing that sticks for me is about the design of shops and malls - that like many things they are designed for what the designers think that people should do, rather than what people actually do. -- source link
#non-fiction#audiobook