palmate:messrmoonylupin:obsessionfull:thedailywhat:Controversial Carbonated Beverage Campaign of the
palmate:messrmoonylupin:obsessionfull:thedailywhat:Controversial Carbonated Beverage Campaign of the Day: Dr Pepper Snapple Group yesterday unveiled a new low-calorie version of its classic soft drink called Dr Pepper Ten.Unlike the existing diet Dr Pepper drink, the new beverage will be marketed exclusively to men.How exclusively? It’s tagline is “it’s not for women.”The drink’s Facebook page is supposedly open to men only, and upcoming TV spots “heavy on the machismo” tell women to ignore the drink and go back to their “romantic comedies and lady drinks.”Asked if he was concerned that some might find the sexist undertones in poor taste, Dr Pepper VP of marketing Jim Trebilcock (yep) said “women get the joke” and called the campaign a conversation starter.As the label suggest, Dr Pepper Ten contains 10 calories from 2 grams of sugar (its non-diet sibling packs a whopping 27 grams of sugar per can). The company assures consumers that while the soda is skimpy on the calories, it still contains all of Dr Pepper’s 23 signature flavors.[ap.]Wait, there’s a joke here? I thought it was just typical sexist drivel from an advertisement that doesn’t give a shit about bullshit like this.well this is apparently what our world has come toat first i was like “oh they don’t mean it, it’s a reverse psychology thing. tell a demographic not to buy something so they feel the need to prove that they can buy it.” but the sexist exclusivity f their facebook page would show differently.but if a company wants to make themselves look like a douche bag and tell an entire 50% of potential customers not to buy their product, fine. i hope that 100% of potential customers decide against it. if anything we’ll be able to spot a sexist by their taste in soda pop.I think they’re trying to appeal to men, because diet sodas might feel like a girly drink? Idk man, but it’s ridiculous either way. -- source link