In March 1964, Winogrand received his first John Simon Guggenheim MemorialFoundation Fellowship
In March 1964, Winogrand received his first John Simon Guggenheim MemorialFoundation Fellowship in Photography, to make “photographic studies of American life.” The prestigious grant allowed him to travel across the country that summer, driving through seventeen states in a 1957 Ford Fairlane. Thegrant also provided the means to buy and process more color film. Of the 550 rolls of film he used, 100 were Kodachrome. For Winogrand, color film, widely used by commercial and amateur photographers, perfectly documented the industrially manufactured colors of clothes, automobiles, and other consumer goods in postwar American life. -- source link
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