The Winchester Model 1873 “1 of 1,000”.Of all Winchester lever action rifles the
The Winchester Model 1873 “1 of 1,000”.Of all Winchester lever action rifles the Winchester Model 1873 was the most popular and prolific with over 750,000 produced. Oliver Winchester, by then one of the wealthiest men on the planet, came up with an ingenious marketing gimmick to further the sales of his rifle in 1875. 1,000 barrels would be regularly taken off the line and tested for accuracy. The one barrel that performed the best would be engraved with “one of one thousand”. Because of this, Winchester was able to sell their 1 in 1,000 model 1873 rifles at a much higher markup than the standard run of the mill rifle. The campaign was discontinued in 1877, but today the marketing campaign is still a success, as they are among the most valuable and sought after Winchester rifles by collectors. -- source link
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