Max Burchartz, Typografische Arbeiten, 1924–1931Although he never reached the level of fame attached
Max Burchartz, Typografische Arbeiten, 1924–1931Although he never reached the level of fame attached to other designers, Burchartz is now considered a pioneer of modern design. His beginnings in painting and advertising expanded into typography, photography and furniture design. Admired by Jan Tschichold, some examples of his page layouts appeared in Tschichold’s classic The New Typography in 1928. His theories of color control for building interiors that he developed while working with the architect Alfred Fischer were thought groundbreaking but ultimately forgotten until recently.One of the most exciting inclusions in this box are a series of company pamphlets he made for the steel fabrication company Bochumer Verein. Bold use of color schemes, photography and typography beautifully illustrate offerings of bells, springs, railroad tracks, mining tools, crankshafts, and mechanisms used for ship propellors. One might imagine that much of the design greatness of these 10 folios from 1925 went perhaps unnoticed by the tradesman who they were aimed to entice.Other items included are a couple of advertising pamphlets for a door handle company called Wehag which feature some door handles Burchartz designed himself, a theater program booklet and theater schedule poster from 1925, a poster from a vacuum company called Orion, as well as personal designs for his letterhead and calling card.Source sb4.blogspot -- source link
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