y2kaestheticinstitute: ‘Juxtapose’ store - Mansour Design (2000) Not exactly Y2K,
y2kaestheticinstitute: ‘Juxtapose’ store - Mansour Design (2000) Not exactly Y2K, but with elements of the aesthetic scattered throughout the overall design. Also, it’s an example of 90′s club/rave culture being filtered into mainstream commercial designs. Here’s a description taken from the book: “According to the designer, James Mansour, “Juxtapose is a mixed up world of extremes and convention,“ so he designed the space as a “club” for girls too young to get into nightclubs. It is urban in feeling but not too funky; modern but not austere. Entrance garage doors roll up in sections to allow for various degrees of openness. There is a nightclub ambiance throughout that is suggested by the fiber optic signage, the exposed ceiling with changing colored light effects, cracked mirrors and floor fixtures with integral “club scene” graphics that were taken at The Tunnel in NYC. There is also a “dance floor” and a “bar.” The sound that fills the space is loud and it pours out into the mall. The hanging concert speakers are overscaled and the music is edgy and definitely not what the parents would tune in on. Merchandise is displayed on the Dance floor, in the Lounge and on the Stage. A disco ball spins over the dance floor filling the space with thousands of sparkling dots of light. The rear wall is backlit and a high resolution video flat screen picks up on the “cracked” theme. In the Shoe Lounge, the banquettes are upholstered in holographic fabric and interactive pods are attached so the shopper can preview new music releases and also get the latest club news from the sound domes suspended overhead. In addition to the ceiling disks, “gobos” and club lighting pulsate with the music. The Smart Bar is the cash/wrap and it has a cracked mirror juice bar equipped with stools, and a cracked floor pattern directly in front of it. The fitting rooms are in the Lounge which is actually the “hangout” for the shoppers and their friends. In the dressing room, shoppers can make phone calls, leave messages on a bulletin board or cram into a photo booth with a friend to make photo-stickers. This area also has cracked mirrors, lavatory fitting stalls and the waiting area is stacked with trend, fashion and fan magazines. This is definitely a place to leave home for—and to meet your friends.” Scanned from ’Stores of the Year 12’ (2000) -- source link