“There’s nothing so unromantic as the straight figure in this season of curves.
“There’s nothing so unromantic as the straight figure in this season of curves. There’s nothing that will make such a difference in your appearance as the Lily of France Duo-Sette. See it at quality stores." ad in The New Yorker, March 2, 1929, p. 75 Foundation garments changed with the dresses coming into style by the early thirties: from a a flat, hip-minimizing style to an emphasis on curves. -- source link
#1930s fashion#vintage advertising