newyorker:The town of Coachella was supposed to be called Conchilla. The printer misspelled the word
newyorker:The town of Coachella was supposed to be called Conchilla. The printer misspelled the word. Folks rolled with it. Today, Coachella’s domination in the music-festival industrial complex is due to the mastermind: Paul Tollett, who combined the best parts of indie-rock, SoCal raves, and Burning Man. And thus Coachella was born. -- source link