We have a small collection of spiral-bound sampler books showcasing direct advertising material. Bef
We have a small collection of spiral-bound sampler books showcasing direct advertising material. Before the days of micro-targeted Instagram ads companies sent out paper advertisements to potential clients. It was important that the design caught the eye and that the paper was of a good quality. You’ll have to take our word on the paper quality, but here are some of the designs we liked in a 1941 version from the Paper Makers Advertising Association. #advertising #directmail #paper #ships #library #books #bookstagram (at Harvard Yard) https://www.instagram.com/p/B7ReFVIHjk5/?igshid=npr5kmyw1ppx -- source link
#advertising#directmail#library#bookstagram