Pod @ Wisma Atria - designed by ECO-ID Architects - Singapore (early 2000s)“Pod was developed
Pod @ Wisma Atria - designed by ECO-ID Architects - Singapore (early 2000s)“Pod was developed in a rebranding exercise for Singtel — Singapore’s largest mobile service provider — in a bid to attract younger customers. Offering mobile phones, services and various technological gadgets, the brand aims at marketing future lifestyles to its clientele. The store has a club-like fit-out that shapes an exciting and futuristic retail environment. In a rare departure from conservative local shop designs, the designer has inserted an intuitively-shaped element into the rectilinear shop space to capture people’s attention from afar. Constructed from a metal sub-frame with timber armature and plaster applied, the organic shape resembles a clasped hand, which seems to capture human traffic and suggests — on an abstract note — a removal from reality. In this way it is suggestive of how we are detached, in a way, from our immediate surroundings when we talk on the phone.The small and loose nature of the products has prompted the designer to devise innovative and theatrical display cases fashioned from aluminium tubes and perspex. These are suspended from the ceiling. Glowing with inbuilt lighting, the cases appear to defy gravity, adding a sci-fi edge to the feel of the store. These displays are supplemented by mini flat screen LCDs that project moving images and videos to rouse visual attraction, drawing people’s attention to the merchandise.” Scanned from ‘Industrial Interiors - Shops’ by Rotovision (2005) -- source link