archatlas: Rainbow RoadDaniel Mercadante has a slate of unique films under his belt, made in partn
archatlas: Rainbow Road Daniel Mercadante has a slate of unique films under his belt, made in partnership with his wife Katina, as The Mercadantes, including Ball and Breathe. More recently, Daniel has been exploring the still image in a colorful series called Rainbow Road. Using long exposure photography and a custom built lighting rig covered in colored gels, the process of creating the images is surprisingly simple: the roads are created by Daniel running around with the lighting rig. No other post-production manipulation occurs, other than basic color and exposure balancing. -- source link