This was an interesting thing I saw at a Starbucks, not long after I visited the @deepwaterwind Bloc
This was an interesting thing I saw at a Starbucks, not long after I visited the @deepwaterwind Block Island Wind Farm. There were several in different locations in the store, highlighting what they felt were low carbon and energy efficient features. I just thought, how interesting that a wind turbine silhouette was chosen as the skeuomorph for [neutral/positive climate impact]. We usually see a fat round droplet, or a stylized leaf, or some endangered animal. Or all od the above, i.e. Unilever. Will we make it to a point where it doesn’t even have to be called out… This is me DIYing my PhD in sustainability marketing… #behavioraleconomics #nudge #graphicdesign #skeuomorph #logodesign #signsandsymbols -- source link
#graphicdesign#skeuomorph#behavioraleconomics#signsandsymbols#logodesign