Salvatore Ferragamo introduces its new iconic shoe, the Viva Pump, which is essentially, a pointy-to

Salvatore Ferragamo introduces its new iconic shoe, the Viva Pump, which is essentially, a pointy-toed tone-on-tone version of the signature Vara shoes. The Viva comes with a new sculpted block form heel, and like any Ferragamo signature, also has the Vara bow, except now, the bow is larger than the original version and constructed of the same material as the entire shoe, regardless whether denim, leather, or linen canvas.“To be given the opportunity to design a new generation of Ferragamo shoe is both an honour we took extremely seriously. That is why we have embraced and reimagined the signature emblem of arguably Ferragamo’s most iconic shoe – the grosgrain bow on the Vara – and built an entirely new and modern design around it. The bow is larger and more assertive than the grosgrain original and is constructed of the same material as the rest of the shoe – be it leather, denim or linen canvas. Viva is an encapsulation of Ferragamo’s future, one that is inclusive, dynamic and progressive. It is also rooted in the best of what we as a family artisanal house have long worked to be” ~ Creative Director Paul AndrewPhoto: Salvatore Ferragamo  -- source link
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