December 1 1966,  The first Gävle goat, an annual Swedish Yule Goat tradition, is erected

December 1 1966,  The first Gävle goat, an annual Swedish Yule Goat tradition, is erected in Gävle. The Gävle Goat is a traditional Christmas display erected annually at Slottstorget (“Castle Square”) in central Gävle. It is a giant version of a traditional Swedish Yule Goat figure made of straw, and is erected each year at the beginning of Advent over a period of two days by local community groups. In 1966, an advertising consultant, Stig Gavlén, came up with the idea of making a giant version of the traditional Swedish Yule Goat and placing it in the square. The design of the first goat was assigned to the then chief of the Gävle fire department, Gavlén’s brother Jörgen Gavlén. The construction of the goat was carried out by the fire department, and they erected the goat each year from 1966 to 1970 and from 1986 to 2002.The first goat was financed by Harry Ström. On 1 December 1966, a 13-metre (43 ft) tall, 7-metre (23 ft) long, 3-tonne goat was erected in the square. On New Year’s Eve, the goat was burnt down. Almost every year, the goat gets burned down by vandals. -- source link

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