How does a business win your heart? This year my husband & I celebrated Valentine&rsqu
How does a business win your heart? This year my husband & I celebrated Valentine’s Day two days late. We drove to the ocean to go razor clam digging. As we were leaving Seattle, ️ we stopped at a sporting goods store to buy shellfish licenses. But before selling us licenses, the cashier asked many questions, including our social security numbers, (strange!) then told us there would be a fee for using a credit card. After a few more roadblocks, we had our licenses in hand. It could have been a painless experience, but it was frustrating. I was reminded of one of my digital marketing classes where we studied ‘the customer journey.’ ️ In marketing, mapping the customer journey️ helps businesses identify pain points & find ways to avoid or minimize them. It can help turn customers into fans. One takeaway from the sporting goods store: the way a situation is framed can make a difference. Simply saying, “It looks like you’re not in the system. No problem! We just need to add your SSN!” would have removed a pain point. If we work for a company or for ourselves, it’s important to think about clients & anticipate ways to make their experiences better. No matter what services or goods we offer, the creation of positive moments will delight customers & create fans. Whether you’re a customer, ️ or a business that serves them, you might enjoy reading the #NewYorkTimesbestseller, The Power of Moments. It entertains & teaches some great lessons. Have you had a great customer experience, or one that was awful? How did it make you feel? . . PHOTOS: Belated #happyvalentinesday❤️#oceanbeach #oceanlife #lowtide #seabirds #clams #razorclams #clamshell #friedclams #clamdigging #Copalisbeach #Washingtoncoast #customerjourney #customerservice #digitalmarketingtip . . Thanks to Bellevue College #digitalmarketing professors @kylecbarber @sraymond44 @maithomas55 & the friendships I formed with classmates @emmaoliviab_ @bridge_raftery & others! . . (at Copalis Beach, Washington) https://www.instagram.com/p/CaJs1nqLmf1/?utm_medium=tumblr -- source link
#newyorktimesbestseller#happyvalentinesday❤️#oceanbeach#oceanlife#lowtide#seabirds#razorclams#clamshell#friedclams#clamdigging#copalisbeach#washingtoncoast#customerjourney#customerservice#digitalmarketingtip#digitalmarketing