Darrell K. Sweet.You might be wondering why it seems so many 60s-70s paperbacks had yellow backgroun
Darrell K. Sweet.You might be wondering why it seems so many 60s-70s paperbacks had yellow backgrounds. This is because, in defiance of logic, it was widely believed in the publishing world that books with yellow covers sold better. However, whenever a publisher mixed it up and made a red or blue cover, that book sold stratospherically well. Why? All the yellow covers were background that made them stand out and pop. -- source link
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